HIGHMARK INC.
PRIMARY RESPONSIBILITIES
RESULTS
SALES/MARKETING
INTERN
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Consulted with small and medium business owners regarding their benefits for business
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Designed marketing collateral for marketing to small and individual business clients
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Supported digital transformation of enrollment, through transcribing all manuals and applications to virtual platforms
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Supported the creation of a strong user friendly digital marketing presence for the millennial consumer shopping for Healthcare
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Impacted the business through incorporating consumer experiences into marketing collateral
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With the implementation of the Health Care Reform Act, recognized the need to help educate customers on how this would affect them, and created on boarding documentation for small and individual business clients
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By effectively communicating with small and individual business clients, helped exceed department goal with 98% retention in client renewals