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VICTORIA'S SECRET PINK 

CAMPUS REPRESENTATIVE

PRIMARY RESPONSIBILITIES

  • Brought working groups together through event collaboration with local organizations

  • Engaged 10K+ students to promote brand advocacy, and drove sales locally at campus retail store

  • Presented data driven insights via Hootsuite and Qualtrics software to corporate marketing leadership team

RESULTS

  • Established brand as an official student organization and served as President, expanding brand's reach across West Virginia University

  • Broke record for most engaged student organization on campus with 1.5K members in less than a week

  • Awarded top selling university for VS PINK in the nation for Fall 2013 semester 

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